Hollywood Is Ready For 3D Cinema

The most famous Hollywood producers, such as James Cameron, Jeffrey Katzenberg and John Lasseter, have announced, that soon all the movies will be shoot in 2 formats – general 2D and the new 3D.

3D Computer Games

This tendency is assisted by the growth of 3D cinema popularity and significant progress in stereoscopic shooting. The TV industry has both high-speed 3D-cameras and powerful software allowing practically avoid optical distortions during demonstrations. 3D-cinema is, in fact, the reincarnation of good old stereoscopic cinema, with the difference of not showing the 3D image, used to cause headache and nausea at times, but the full-fledged presence effect.

Katzenberg Says 3D Will Be A Landmark In Cinema History

Due to this, Jeffrey Katzenberg has sad the conversion to 3D to be a landmark in cinema history, comparable to sound appearance only. This landmark is not overtaken yet, and the entertainment industry is defining the new, more ambitious, task – provide 3D technology not only to cinema visitors, but for TV auditory as well. Furthermore, the records of sport events and shows of celebrities are becoming as popular as blockbusters.

Pixar and the Changing Movie Industry

The problem of digital content for 3D video is very urgent now. Very few TV companies have started shooting 3D programs, and these efforts are only experiments. The leading movie companies annually produce several movies compatible with 3D displays. It is worth noticing that Pixar studio, has planned to produce about 10 animated 3D movies. Disney promised all Pixar movies soon will be compatible with 3D screens. If we glance the market of PC games, we’ll see the most encouraging situation. The NVIDIA GeForce 3D Vision system has recently hit the market and is already compatible with great amount of existing games, and soon all the upcoming projects will assimilate 3-rd dimension.

Phillips WOWvx Technology

Philips is preparing its new 3D technologies for entering the market. The spectator will not need to use special glasses. Philips’s solutions from Philips WOWvx line (wow-effect plus Visual eXperience) are based on two formats of image creating and output – standard 2D-plus-Depth and extended Declipse. The 2D-plus-Depth technology is interesting with its backward compatibility. In other words, it allows adding volume to any program or movie, that were originally shot in general 2D format.

CNN Leading Networks Towards 3D Adoption

The CNN TV channel has demonstrated holographic technology in November 2008. Anderson Cooper had the real time interview with the hologram of the famous singer Will.i.am, who was in different place. The efforts of SportVu and Vizrt companies were required to manage all this. They also needed a big amount of equipment. The man, projected to the SNN studio, was being shot by 35 cameras of high definition simultaneously. By means of joint protocol the cameras translated the complex picture to the studio. They, also, were synchronized with studio cameras in order to avoid mess-up. For greater reliability the infrared scanning was applied. And after all this the whole image was processed by 12 computers in real time.