Pixar and the Changing Movie Industry

The problem of digital content for 3D video is very urgent now. Very few TV companies have started shooting 3D programs, and these efforts are only experiments. The leading movie companies annually produce several movies compatible with 3D displays. It is worth noticing that Pixar studio, has planned to produce about 10 animated 3D movies. Disney promised all Pixar movies soon will be compatible with 3D screens. If we glance the market of PC games, we’ll see the most encouraging situation. The NVIDIA GeForce 3D Vision system has recently hit the market and is already compatible with great amount of existing games, and soon all the upcoming projects will assimilate 3-rd dimension.

Phillips WOWvx Technology

Philips is preparing its new 3D technologies for entering the market. The spectator will not need to use special glasses. Philips’s solutions from Philips WOWvx line (wow-effect plus Visual eXperience) are based on two formats of image creating and output – standard 2D-plus-Depth and extended Declipse. The 2D-plus-Depth technology is interesting with its backward compatibility. In other words, it allows adding volume to any program or movie, that were originally shot in general 2D format.

CNN Leading Networks Towards 3D Adoption

The CNN TV channel has demonstrated holographic technology in November 2008. Anderson Cooper had the real time interview with the hologram of the famous singer Will.i.am, who was in different place. The efforts of SportVu and Vizrt companies were required to manage all this. They also needed a big amount of equipment. The man, projected to the SNN studio, was being shot by 35 cameras of high definition simultaneously. By means of joint protocol the cameras translated the complex picture to the studio. They, also, were synchronized with studio cameras in order to avoid mess-up. For greater reliability the infrared scanning was applied. And after all this the whole image was processed by 12 computers in real time.

3D Color Projectors

Light Blue Optics Ltd., (LBO) company, working in the field of color projectors for mobile devices, has declared the purchasing of license from Cambridge Enterprise (the Cambridge University department, which is engaged in inventions selling) for producing full-color holographic laser projectors.

3D Blockbuster Movies

The highlighted technology was invented by Edward Buckley, the LBO technological director, and Adrian Cable in 2003, when they still worked in Cambridge University. Earlier the University was intended to sell this license to Japanese microelectronics producer Alps Electric Co. Ltd.

The company is clearly producing 3D technology that will attempt to leap the existing 3D technology being created.  A holographic projector and a 3D television may very have a fine line of difference.

LBO company, founded in 2004, is well known with its advanced optical-mechanical products, first of all with mini-projectors for cell phones and color projectors, allowing to form the image of high quality on any surface.