Entries from November 2008 ↓

Coming at You! NFL Looks at 3-D

See the full article or read the clip below:

http://news.cnet.com/8301-1023_3-10106431-93.html

With sports fans still getting used to their high-definition television sets, the National Football League is already thinking ahead to the next potential upgrade: 3-D.

Next week, a game between the San Diego Chargers and the Oakland Raiders will be broadcast live in 3-D to theaters in Los Angeles, New York and Boston. It is a preliminary step on what is likely a long road to any regular 3-D broadcasts of football games.

The idea is a “proof of concept,” says Howard Katz, NFL senior vice president of broadcasting and media operations. “We want to demonstrate this and let people get excited about it and see what the future holds.”

The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL’s broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA’s Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters.

Found a great article today about a 3-D TV survey.  People are definitely ready for 3D in the home!

Some of the key findings in the study include the following:

• 3-D product awareness: 75 percent of respondents have had a 3-D experience and 73 percent said that they would recommend 3-D to friends or family.

• 3-D interest/purchasing: Close to half of those surveyed are interested in watching 3-D at home, with younger respondents, as well as those who had seen a 3-D movie recently, even more interested than the overall sample.

• 3-D timing: More than one-third of those surveyed expect 3-D TV within one to two years. Almost half cited that they have a high preference to receive 3-D content via their cable/satellite provider while Blu-ray Disc was their most preferred method.

• 3-D opinions: 3-D is not a gimmick or fad for most surveyed. Both positive and negative opinions are provided; respondents describe 3-D as an image or experience with depth, which is realistic and lifelike. It is an immersive and improved way to experience a movie or game.

• 3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

• 3-D movies and games: More than half of respondents agreed that 3-D makes movies and games more enjoyable, with gamers finding the 3-D experience slightly more enjoyable than the overall sample.

Check out the whole article at:
http://www.twice.com/article/CA6616042.html